AI Predictive Audiences - Qualifyedhttps://qualifyed.ai/ai-predictive-audiences/

AI Predictive Audiences - Qualifyed

🚀 Elevate your ad strategy with AI Predictive Audiences by Qualifyed! Harness the power of 1st party data and machine learning to target potential customers proactively, driving high ROAS in the face of changing ad landscape. 🎯 Learn more: https://qualifyed.ai/ai-predictive-audiences/ #AI #advertising #marketing #ROI

  • Qualifyed enables achieving a significantly higher ROAS, especially post iOS 14.5 changes impacting lookalike audiences on Facebook.
  • Due to the opt-out of tracking by 96% of US users and upcoming changes like Google blocking 3rd party cookies, targeting broad audiences with the best creative is becoming more effective.
  • The shift towards utilizing 1st party data cleverly, facilitated by machine learning, is highlighted as a crucial industry transformation.
  • Qualifyed's approach involves analyzing 1st party PII data, then modeling it against offline attributes through a machine learning system to target potential customers proactively.
  • The system pre-scores 96% of US adults on their conversion likelihood before they even engage with your brand, aiding in targeting through advertising platforms.