Amazon announces Rufus, a new generative AI-powered conversational shopping experience
Amazon announces Rufus, a new generative AI-powered conversational shopping experiencehttps://www.aboutamazon.com/news/retail/amazon-rufus

Amazon announces Rufus, a new generative AI-powered conversational shopping experience

🚀 Exciting news from Amazon! Say hello to Rufus, the new AI-powered shopping assistant revolutionizing your shopping experience. 🛍️💬 Get tailored recommendations, do product research, compare items, and ask questions - all with Rufus by your side! #AI #ShoppingExperience #AmazonRufus

  • Amazon launches Rufus, a generative AI shopping assistant trained on product info and customer reviews.
  • Rufus provides product recommendations, comparisons, and answers customer questions in Amazon's app.
  • Customers can get tailored product recommendations, conduct product research, compare items, and ask specific questions with Rufus.
  • Rufus is integrated into the Amazon shopping experience and progressively rolling out to U.S. customers.